João Santos

publicity

Nowadays, advertising is implicit in our lives, and where that can be seen best, is at the media most used by the Portuguese people, which is the television. In this media we see a advertising in all intervals, or rather, all intervals are advertising, institutional or not, and much of it is hidden even in television programs, which will cause our subconscious to be thinking in the advertising, thus causing a craving for the product, not knowing where it comes from (anxiety) bringing the subconscious to interact with the conscious, which is later in the "force" to buy the product because it makes it like a drug, which has to be "consumed” (purchased) to satisfy the desire for it.
Advertising is everywhere (radio, television, billboards, in our clothes and ornamentals, etc..), Which forces us to a "blocking" and get a brain “retardation”, it can fill the brain with too much information, yet relatively hidden, and distract us from the central feed of our existence, which is live and not, buy.
Well, advertising has many faces, or negative types, such as tricky and abusive advertising, and is tricky when the result which promised was not fulfilled, and abusive when encourages consumers to take dulled actions for him, like as for to society, (in a short way to say) such as advertising films for adults during a time that is very unlikely, especially dedicated to children, causing it to have an impact on their future.
But advertising can not only be bad, so a critical favor, is that it tells us and tells about the important things, which are more dependent on these days, such as the vaccine of the cervix, donations to charity, etc.. thus giving us the opportunity to live a more healthy way.

Joao Miguel da Costa Santos nº 13, 11ºA3