Bárbara Oliveira 11ºA3

 

 

Water stones

Type of advertising: Advertising business.
The slogan: "The power of nature is infinite."
Image: the predominant color in advertising is green precisely because of this color is associated with nature. Used animals as the0 bear, ducks, turtles, birds and other animals which symbolize nature.
The argumentative text: "Brought to you by nature a unique combination of six minerals and 100% natural gas for a well-being extraordinary. "
In this commercial, at an early phase, a bear appears, followed by several other animals who appear to be the suppliers of "water of the stones" to the merchant. This  aims to identify how much is natural "water from the rocks" because animals are a symbol of nature and the fact is they who provide the water leads us to think that water comes directly from nature is not going through any process industrialization and therefore healthier. The text of argument are also explicit the components of water in an appealing because the word "natural" awakens an instinct for preservation of health has always had a connotative meaning. But not only the self-preservation that is in evidence, the domain in the desire to acquire is also evident in advertising.
I chose this commercial by the fact that this is "metaphorical" so to speak, and from my point of view the replacement of humans, who would be the case for suppliers, giving the animals water coming directly from nature makes that there is a preference for this product , which is being targeted by advertising for people to another product that is advertised even equal with another method.